Our Mission
At Mental Athlete Apparel, our mission is to provide you with apparel and goods that show you are serious about your mental life.
The reason we started this company is to help young people become mental athletes, to develop healthy, disciplined, and flourishing mental lives.
Recent statistics on teen mental health, bullying, and suicide rates are shocking and dismaying. In 2019, 22% of teens (ages 12-18) report being bullied in school. The CDC reports that "In 2021, 42% of high school students felt so sad or hopeless almost every day for at least two weeks in a row that they stopped doing their usual activities."They also report that 20.4% of high school teens seriously considered attempting suicide and 9.5% attempted suicide in 2021. The percentage LGBTQ+ teens who seriously considered suicide or attempted suicide jumps to 41% and 19.7%, respectively.
Our mission is to stop and reverse these trends. Through our apparel, philanthropy, and community work we aim to change the narratives around being a 'nerd' and other categories that exclude and marginalize youth. We want to empower and equip young scholars with the confidence and tools they need to succeed in their academic pursuits. We aim to foster an inclusive community of driven and intellectually curious individuals.
Def. Mental Athlete
noun
Mental Athlete Apparel donates 15% of all net proceeds to trauma responsive teen anti-bullying, anti-violence, and suicide prevention organizations. Find out more here.
A person who is skilled or trained in using their mind in some arena requiring mental strength, discipline, and stamina.

